Internet Marketing and Search Engine Optimization
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Why should your web site have
good rankings on Yahoo? - by Axandra
According to Nielsen/NetRatings, one of the leading Internet and digital
media audience information and analysis services, Yahoo is the search
engine with the second biggest audience reach:
Audience reach is the percentage of
US home and work Internet users estimated to have searched on each
site at least once
during the month
through a web browser or some other "online" means.
Many people use Yahoo to find web sites on the Internet. A good position
on Yahoo can bring you a considerable number of visitors. If your web
site doesn't have good rankings on Yahoo, you're missing a lot of potential
How do I get my web site into Yahoo?
Although Yahoo offers a paid inclusion program, it's not necessary
to use that program to get into Yahoo. Yahoo finds most web sites through
links on other web sites.
If many other web sites link to your site, Yahoo's spider will find
your site. In addition, Yahoo also offers a free site submission feature.
When Yahoo's spider visits your web pages, you should make sure that
your web pages are optimized for Yahoo's ranking algorithm.
How does Yahoo rank web pages?
The official Yahoo statement reads
as follows: "Yahoo!
Search ranks results according to their relevance to a particular
analyzing the web page text, title and description accuracy as well
as its source, associated links, and other unique document characteristics."
You can get a much more detailed picture of Yahoo's ranking algorithm
by analyzing the top ranked web pages on Yahoo for your web site.
How can I optimize my web pages for Yahoo?
There are four points that are important for high rankings on Yahoo:
1. Don't use frames on your web site. Yahoo's spider cannot follow
"Yahoo! Slurp follows HREF
links. It does not follow SRC links. This means that Yahoo! Slurp
does not retrieve
or index individual
frames referred to by SRC links."
2. Make sure that all of your web pages are linked so that Yahoo's
spider can find all pages of your web site.
3. Make sure that your web pages are optimized for Yahoo. Your web
pages will only get good Yahoo rankings if Yahoo's spider can find
something useful on them. If your web pages aren't search engine ready,
you won't get good rankings.
4. Get links from other web sites. If many web pages are optimized
for the same search terms, web sites with good incoming links will
get better rankings. In addition, links from other web sites help Yahoo
to find your site.
Tip: Further information on how to get your web pages into Yahoo's
search results can be found in the Recommended Resources section below.
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