Internet Marketing and Search Engine Optimization Articles, News
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truth about Search Engine Optimization - SEO
Any on-line marketing
campaign should start with a solid pillar: a well-designed web site
that search engine crawlers can “see.” In other words,
you need a web site that is search engine optimized. Without effective
search engine optimization (also known as SEO), crawlers can miss
the essence of your site, and, as a result, may index your site poorly
or even miscategorize your web site.
Yet, search engine optimization
(SEO), the buzzword of the Internet industry today, is probably the
least understood (let alone managed) tool there is.
Search engine optimization
is itself a very simple “science.” However, it is a “science” that
is both tedious and time-consuming.
SEO is simple because
the principles of search engine optimization for any site are grounded
on four basic elements. Optimization is based on: 1) web site structure,
2) web site content, 3) meta-tags, and 4) links.
However, search engine
optimization can be tedious because a web site's SEO is an on-going
process that involves updating, changing, and fine-tuning (or optimizing)
your web pages regularly. And, if this is not enough, then comes
the hard part, submission.
SEO demands patience
because, even assuming that all of the elements are in place, a typical
search engine optimization will take weeks to get a web site indexed,
and, often, several months before the pages start showing up in the
top 10-20 rankings of a search engine like Google. Once top ranking
is achieved, lack of maintenance or lapses in optimization and submission
will almost certainly guarantee that the site ranking will suffer.
So, what are your options
to insure that your optimization efforts are maximized?
You could spend a lot
of time learning about search engine optimization and trying to compete
with the hundreds of thousands of sites that, like you, are fighting
for a position on the top ten or twenty pages of Google.
Or you could hire a company
like ExecFocus to put its knowledge and technology in SEO to work
for you. More importantly, we offer our basic service, WEB for under
$1,000.00 (with money back guarantee). This 90 days program is designed
get you started on the right track by providing you with consultation
and professional Search Engine Optimization managed by a person as
well as submissions to all the major search engines and directories.
And if you refer someone to us or hire ExecFocus to manage three
or more sites, we will give you a finder's fee or discount on all
our SEO and other services.
Interested about our
search engine optimization offer? Review
the detail of what you will get by clicking here.
offers a number of unique advantages:
SEO (TM) (Search Match and Recursive Trends), our search
engine optimization tool, can provide cross-referencing, or keywords
and key terms that are most commonly
used on Google, Overture and other top search engines. We then
compare these results to the KEI (Keyword Efficiency
Index) of each keyword and key term and derive a list of keywords
and key terms that are optimized for your site and considered effective
in your industry.
SEO (TM) provides us with a full analysis of your site
profile. SMaRT Search Engine Optimization analyzes
both content and meta tags to give us the best possible SEO profile
and insure the best possible optimization.
Finally, SMaRT Search
Engine Optimization delivers a full optimization report that is sent
to our clients for review and approval. This SEO report includes
a detailed optimization and submission proposal that lists keywords,
key terms, and optimization options for content, images, graphics,
etc. ExecFocus’s Optimization and Submission Report is by far
the most comprehensive Search Engine Optimization report in the industry
SMaRT SEO (TM),
ExecFocus’s exclusive search engine optimization process, is
only the first step in our promotional efforts. We can not only help
you put in place the basic elements to a successful optimization
and submission of your web site, but, as importantly, we can help
you integrate this optimization effort into your overall marketing
Our SMaRT SEO (TM) technology
and proven results in search engine optimization, together with our
expertise in PPC (Pay Per Click) and affiliate marketing campaigns,
as well as services such as WEB-PR for press release broadcasting,
have helped many web sites gravitate to the top pages of Google and
Yahoo in a very short time.
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